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Who we are

Alpha Aletheia Limited incorporated in 2020, is a specialist advisory firm focused exclusively on investment performance and risk. We work with asset managers and asset owners to strengthen the functions, systems, and teams that sit at the heart of sound investment management.

Image by Sébastien Goldberg

Our Expertise

Our Philosophy

Leveraging industry best practice and apply it pragmatically — streamlining workflows, removing friction, and ensuring every process and control is fit for purpose.

Honest, direct dialogue, not the answer they might want to hear. We are vendor-agnostic and approach every engagement from first principles: every process, system, and role must earn its place.

Our Commitment To Results

We measure success by the tangible improvements our clients receive. Setting clear KPIs for value realisation. We stay engaged until that standard is met.

Our Experience

As a practitioner solving a variety of challenges these firms face at scale. Our clients include global organizations with assets under management in excess of $500 billion.

William Ong, CFA CIPM

Founder

William Ong is a senior investment professional with over 15 years of buy-side experience spanning investment performance, risk analytics, and data — built across institutions in Australia, the United Kingdom, and Singapore.

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Prior to founding Alpha Aletheia, William held senior roles at Prudential, Eastspring Investments, and Nomura Asset Management, where he oversaw regional investment risk and performance functions across London, Tokyo, Frankfurt, Singapore, and Malaysia. 

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His work has spanned the design of group-wide investment oversight frameworks, digital and data transformation programmes, and the development of analytical capabilities that directly support portfolio management and governance. He has worked alongside CIOs, COOs, and investment teams at institutions managing assets in excess of $500 billion.

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William holds the CFA and CIPM designations. He founded Alpha Aletheia to bring practitioner-level expertise — without the overhead of a large consulting firm — directly to the clients who need it most.

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